PURLS - Personalized URL Cross Media Marketing
Connect with your customers!
Let people communicate with you on their own terms.
According to a recent DMA study, more than 42% of interested direct mail recipients prefer to
respond online. Are you there for those people?
What's a Purl? A purl is a personalized url or website used to generate response from marketing campaigns
Direct Mail + The Internet
Postal Systems links the impact-power of direct mail with the interactive capabilities of the Internet. The result? Converting direct mail recipients into educated prospects and valued customers.
Send your personalized direct mail campaign, let your customers respond online and follow up with emails.
A new level of personalization
Grab attention like never before!
Give each of your potential clients a
personalized website with their name in the url.
example: JohnSmith.PurlMail.com
When they visit their website it will greet them by name with more information and custom offers.
About Personalized URL Campaigns
Personalized URLs or PURL
Direct Mail Marketing allow you to:
- Increase direct mail response rates, conversion rates, and ROI.
- Gather valuable information about your audience.
- Convert more prospects into sales and loyal customers.
- Provide an instant response channel.
- Send qualified, real-time leads to sales.
- Track and measure campaign results in real-time.
- Profile and segment responders based on their preferences.
- Build opt-in lists for permission-based marketing.
- Provide targeted offers based on information such as age, gender, geographic location, income, history or any other information you have
PURLs, or personalized
urls, are dynamic websites used to capture
direct mail responses.
Postal Systems creates customized data-driven web pages that capture
interest and provide a simple way for your audience to respond and
connect with you.
Studies show that using PURLs with a direct
mail campaign dramatically increases response rates!
Each respondent receives
a direct mail advertisement with a link to
their own
personal website, such
as: JohnSample.HotOffer.com
When they log onto their website they are greeted with a personalized
welcome message and presented with a relevant offer that encourages
them to answer some questions and indicate their level of
interest. This information is then sent back to you for
follow up – in real time.
Imagine knowing exactly which
individuals you reached out to want to learn more about your products,
services, organization, school – NOW!
Step 1:
Attract. Print Personalized URLs on each Direct Mail Piece
Using your Mail File, Postal Systems generates and hosts a Personalized
URL and VIP Landing Pages for each recipient.
The PURLs are then printed on each direct mail piece along with other
variable data to create a powerful, personalized message.
Studies have shown that more than 42% of direct mail recipients prefer
to respond online.
Postal Systems’ Personalized URLs provide this convenient response
option to your audience.
In the example below, the Personalized Direct Mail piece was created
with the intent of relating to the users interest of their future in
politics.
Aside from providing something people can relate to the addition of the
individual’s name on the direct mail piece compels more people to
respond
via their website regardless of their initial intent to
participate.
Now it is time for step2, capture visits to the Personalized
landing page.
Unlike a Corporate website with general information, a PURL directs respondents to a personalized Landing Page that matches the look and feel of the direct mail piece, thus extending and amplifying the message.
We can even use list data to further customize the landing page to suit your customer based on things like age, gender, city, state or any other data in your list.
In this example, the Landing Page is designed to generate leads and registration.
Now on to step 3 – reacting to the collected responses.
Step 3:
React. Generate Leads, Print Reports, & Follow-up
Postal Systems’ PURLs capture visitor activity for additional follow-up
and lead generation – all in real time.
As respondents visit their VIP Landing Page, Leads are generated and
routed to sales representatives for immediate follow-up.
Leads can be received via email or text message.
Comprehensive reports display campaign response rates, visitor
patterns, and detailed lead information.
Your sales team can
follow-up with sales leads in real time as they come
in!
Since the response is conducted online, all respondent activity is
available 24 hours a day as the PURL campaign unfolds.
Access real-time Activity Reports, Lead Reports and Graphs at
any time during the campaign.
Send follow up emails to
respondents.
We can now send out follow up email campaigns to respondents
who:
Did not visit the landing page, Visited the landing page or
Reached the thank you page.
Contact Postal Systems Today for pricing on your PURL campaign.